ares.com
Brand DNA
Brand DNA · settled
ares.com
ares.com
Brand DNA
Will never use
Words rejected across all generated content.
cheapgenericrigidpassiveimpersonalshort-termamateurbureaucraticspeculativedisposable
Voice dials
Formality8/10
Humor1/10
Warmth6/10
Alternative asset management / Private capital
Ares positions itself as a premier alternative asset manager offering flexible private capital solutions with hands-on operational expertise specifically targeting the sports, media, and entertainment ecosystem since 2007.
Brand Voice
confident
expertise-driven
results-oriented
institutional
forward-thinking
Professional, authoritative, strategic
Visual Themes
professional
corporate
modern
sophisticated
institutional
Voice Guidelines
Use These
“Flexible private capital solutions for long-term value creation”
“Bringing a hands-on approach to strategic investments”
“Investing in dynamic sectors with proven growth potential”
“Generating sustainable returns through operational expertise”
“A disciplined, partnership-focused investment strategy”
Avoid These
“disrupting the industry”
“move fast and break things”
“casual vibes”
“just vibing”
“totally rad”
Product Positioning
Categories
private capital solutions
alternative investments
sports and entertainment investments
media ecosystem investments
Brand Colors
Fonts
FK Roman StandardSaans
