google.com
Brand DNA
Brand DNA · settled
google.com
google.com
Brand DNA
Will never use
Words rejected across all generated content.
complicatedconfusingrestrictiveexclusiveoutdatedintrusivepaywalledslowclosedinvasive
Voice dials
Formality6/10
Humor2/10
Warmth7/10
technology and AI services
Google positions itself as a comprehensive technology company providing free and premium tools for search, AI, productivity, and enterprise solutions. The brand emphasizes accessibility, innovation, and solving complex problems through advanced technology while maintaining a user-centric, helpful approach.
Brand Voice
informative
clear and direct
action-oriented
inclusive
empowering
trustworthy
Helpful, approachable, innovative
Visual Themes
minimalist
modern
clean
accessible
tech-forward
Voice Guidelines
Use These
“Build, create, and do more with AI tools”
“See how it works”
“Learn all about our leading AI models”
“Transform any place with advanced technology”
“Explore our products and features”
Avoid These
“limited time offer”
“buy now”
“exclusive deal”
“you won't believe”
“disruptive startup”
Product Positioning
Categories
search engine
AI and machine learning
productivity software
cloud services
geospatial technology
robotics
Price Range
$0–$0(avg: $0)
Brand Colors
Fonts
Product Sans