How Bloom & Vine Cut Ad Spend 40% with Reeve

Bloom & Vine had been running Meta Ads for three years and knew their way around Ads Manager. But as their catalogue grew to 40+ SKUs and they expanded from Facebook to Instagram and TikTok, keeping tabs on which campaigns were working became a part-time job — one nobody was officially hired to do.

The result was predictable: underperforming ad sets ran unchecked for weeks. By the time the team reviewed performance in their biweekly marketing meeting, money had already been wasted. In Q4 of last year, they spent $180k on ads and generated $378k in revenue — a 2.1× ROAS that looked acceptable on paper but hid three campaigns that were actively losing money while four others had uncapped headroom.

Bloom & Vine connected their Meta Ads, Google Ads, and Shopify accounts to Reeve in an afternoon. Within the first 24 hours, Reeve's ad management agent flagged two campaigns targeting a broad 25–45 interest audience that had seen a 67% drop in click-through rate over the prior 10 days — a shift that had gone unnoticed in the noise of the overall account.

Rather than pausing everything, Reeve reallocated the budget from the underperforming broad campaigns into three high-ROAS lookalike audiences that had been underfunded. It also recommended — and with approval, executed — a creative refresh on the top-performing ad set, testing four new headline variations.

Within 72 hours of connection, Bloom & Vine's blended ROAS had shifted. Within two weeks, they'd cut total ad spend by 40% while maintaining the same revenue baseline. The saving went straight back into margins.

The second month after connecting Reeve was Bloom & Vine's highest-revenue month on record — $410k, at a 4.6× ROAS, on 40% less ad spend than the prior quarter.

The marketing team — which is one full-time and two part-time people — now reviews Reeve's weekly briefing on Friday mornings rather than auditing Ads Manager themselves. Decisions that used to take a team discussion now happen automatically within Reeve's approved guardrails.

The brand has since expanded Reeve's role to include email campaign monitoring via their Klaviyo integration and product performance tracking across their Shopify store.