About Reeve

Built by an operator. For operators.

Reeve wasn't born in a pitch deck. It was born from running a $60M/yr ecommerce business, spending $100k+ a month on agencies — and watching them all work in silos.

The Origin Story
Matt Rhodes, Founder of Reeve

Matt Rhodes

Founder & CEO

At my last business — a personal care ecommerce company doing $60 million a year — I was spending $100k+ a month on agencies. Ad buying, email, SMS, site dev, content creation, organic social, financial analysis. You name it, I had an agency for it.

And it still didn't work. Every expert lived in a silo. My ad agency didn't talk to my email team. My dev shop didn't know what my content people were doing. And everyone took days to respond — because they were rightfully juggling me alongside their other clients. I was paying for a team that wasn't really my team.

“There had to be another way. I needed someone to live in the cockpit with me. I needed… Reeve.”

So instead of hiring another agency, I started building. AI agents that manage ads, analyze customers, write code, and monitor markets — 24/7. Not as a demo. Not as a proof-of-concept. As the actual infrastructure my company runs on every single day. One team, no silos, instant response.

That's Reeve. It's the set of tools I wished I had — and the ones I did have but was spending a fortune on, spread across a dozen agencies that didn't talk to each other. Now it's yours.

The Flywheel

Not vaporware. Battle-tested.

MindFortress is the venture studio. Reeve is the engine. Every business we launch makes the platform stronger. The apps aren't the product — Reeve is.

01

Launch App

Spin up a new business in 30–60 days

02

Run It on Reeve

Ads, support, analytics, dev — all through Reeve

03

Find the Gaps

Real usage surfaces real problems

04

Make Reeve Better

Every fix makes the next launch faster

repeat across verticals

Every competitor demos their platform. We've shipped a million lines of code, managed real ad budgets, and launched real products through ours. Ecommerce, real estate, publishing — different verticals, same engine. If it only worked for one niche, it'd be a point solution. Reeve works for all of them.

By the Numbers

Real numbers. Real business.

$60M/yr

Ecommerce Revenue

The business that proved the need

1M+

Lines of Code Shipped

Production code, through Reeve

30–60 days

New Business Launch

From idea to live product

Stop paying for tools. Start running your business.

Reeve is the team I built because I needed it. Now it's yours — ads, support, analytics, dev, all in one place.

// built by a founder who uses it every day