The Challenge
DataStack is a 22-person SaaS company building data pipeline tooling for analytics teams. Like many companies their size, they'd assembled a stack of best-in-class point solutions: a dedicated ad management platform, a separate analytics suite, a helpdesk tool, an email marketing platform, and an ATS for recruiting.
Each tool was good at its job. The problem was the space between them. Data didn't flow automatically — someone had to export from one and import to another. Reporting was fragmented across five dashboards. Onboarding a new team member meant training them on five different interfaces. And when something broke, it wasn't always clear which tool was at fault.
The operations manager estimated the team spent a collective 30+ hours per week on cross-tool coordination — and that wasn't counting the cost of the five SaaS subscriptions.
“Each tool solved one problem and created two others. Our stack had become the bottleneck.”
The Solution
DataStack ran a 60-day pilot with Reeve, starting with the highest-friction areas: customer support and paid acquisition. Within the first week, they'd connected their Google Ads account and Reeve's monitoring agent immediately identified three ad groups with declining Quality Scores that had been missed in their monthly review cycle.
For support, Reeve connected to their helpdesk email inbox and began triaging tickets — answering common questions automatically using the product documentation as its knowledge base, and routing complex issues to the right team member with full context attached. Average resolution time dropped from 4 hours to 18 minutes.
After the pilot, DataStack expanded Reeve to replace their email marketing platform and their ATS. Klaviyo was replaced with Reeve's email module; recruiting workflows moved into Reeve's recruiting surface. The analytics suite was replaced with Reeve's unified dashboard, which pulls from Google Analytics, PostHog, and Stripe simultaneously.
The final hold-out was their ad management platform. It was replaced in month three.
“By month three, we'd cancelled five subscriptions and our team was moving faster than ever.”
The Results
Twelve months after full consolidation, DataStack's monthly SaaS spend is down $2,400 compared to the five-tool stack. More meaningfully, the time cost has dropped — the team no longer context-switches between platforms, reports are consolidated in one place, and new hires are fully productive in their first week instead of their third.
Support is the most dramatic improvement: Reeve handles 73% of incoming tickets without human involvement, freeing the support team to focus entirely on complex escalations and customer success.
DataStack's head of ops describes the experience as "replacing a pile of instruments with a co-pilot."
“Reeve didn't just save us money — it gave us back the mental bandwidth we were spending just to keep five tools talking to each other.”
Jordan M.
Head of Operations, DataStack
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