Meet your C-suite
Every spawned company comes with four autonomous agents. Each owns a part of the business and works its own queue every cycle.
CEO
Sets strategy and briefs the team each morning.
Reads your goal and the latest results, decides what the company should focus on, and hands each agent their marching orders for the cycle. When you steer the company, you're really talking to the CEO.
CMO
Runs ads & creative; finds new customers.
Plans campaigns, writes and designs creative, and manages spend to bring people in. Anything that costs money or goes public lands in your approval queue first.
Concierge
Handles the inbox and customer lifecycle.
Answers email and SMS, follows up with leads, and keeps customers moving through the lifecycle. Drafts wait for your approval until you trust it to send on its own.
Engineer
Keeps integrations healthy and reliable.
Wires up and monitors the connections your company depends on — comms, payments, data — and fixes them when something breaks.
The daily cycle
Reeve runs on a daily cycle. Each cycle, the CEO reviews yesterday's results and your goal, sets the plan, and briefs the other agents. They do their work, surface anything that needs your sign-off, and report back — then the next cycle picks up where this one left off.
When you want to change course, you don't wait for the next cycle: steer your agents any time from your agents. Your direction stands until you clear it and folds into their next cycle's brief.
Reading the goal tracker
The goal tracker in your cockpit shows the one number your company is chasing — signups, leads, waitlist, MRR, or orders — against its target. It's how you tell at a glance whether the agents' work is moving the business. If the number stalls, that's your cue to steer.
Approve, edit, or reject
Anything consequential — an email to customers, an ad that spends money, a public change — waits for you in the approval queue instead of shipping on its own. You have three moves:
- 1
Approve
Looks right? Approve it and the agent ships it — the email sends, the campaign goes live, the change lands. This is the fast path once you trust a given kind of action. - 2
Edit
Close but not quite? Edit the draft in place — reword the copy, adjust the budget, change the target — then approve your edited version. The agents learn from what you change. - 3
Reject
Wrong call? Reject it. Nothing ships, and the agent takes the signal into the next cycle. Add a note when you can, so it understands why.
Early on, expect to review a lot. As you approve and edit, the agents calibrate to your taste and you can let more run unattended. You stay in control of where that line sits.
Where to go next
New here? Start with getting started. Wondering what the agents are and aren't allowed to do? See FAQ, trust & safety.
Still need a hand?
Ask your Concierge right inside the cockpit, or email support@meetreeve.com and a human will get back to you.